
Case Study: Sq1 Advertising Agency
$107,224 2013 new revenue generated through cash rebate program.
Background
Media and digital agencies manage paid search campaigns for their clients. Also called pay-per click (PPC) campaigns, this responsibility can encompass many simultaneous campaigns, with significant dollars invested. The ability to track this activity – by vendor, campaign and/or by client (who may be running multiple campaigns) – is difficult and time consuming.
The Solution
Sq1 shifted the payment mechanism for its client’s PPC campaigns from monthly ‘paper’ billings and other credit card accounts to CSI’s electronic payment system, leveraging multiple products including globalVCard paysystems, CSI Business Mastercard®, and the CSI Ghost Card.
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“Because each card profile is designated for a specific client or campaign, account reconciliations are a breeze.”